What exactly is a startup? - Dreamspace
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Start up business concept on bulletin board


A startup is a young company that is just beginning to develop. Startups are usually small and initially financed and operated by a handful of founders or one individual.

In short startup is a company that is in the first stage of its operations.

Now we will talk about the identity of a startup.




Let us start with “WHY?”

We need to understand the why of our startup. This is an important part of creating positive brand awareness.

If you are not sure where to start, here’s a simple tip: Uncover that one thing about your company that people would give a damn about.

Next on the list is “WHERE?”

Putting your business in the proper location might be the single most important thing you do at startup. It’s time to put location at the top of your to-do list. We need to look for the perfect place where there is a big chance for our market to grow. Of course, you need a winning product, too, but how will anyone know about that product unless you get them through the door?

Then we have “WHEN?”

It is the secret to a startup success.  The timing aspect represents the greatest make-or-break point in a startup’s development. Imagine a business where everything else is perfect: You have a great idea, a theoretically brilliant business model, a talented team and enough funding to get the ball rolling. But if your idea comes too early and consumers aren’t ready for it, they won’t readily adapt your system. If your idea comes too late and there are already a number of different competitors in front of your target audience, you won’t be able to squeeze in.

In order to be successful, all we need is to work hard, don’t wait for an opportunity. Create it!


“Build your business success around something that you love — something that is inherently and endlessly interesting to you.” — Martha Stewart

Source: Investopedia